Eventopedia: Plan Your Events with Ease at Eventopedia – “The TripAdvisor of the events industry” – Conference News

Eventopedia

Introduction

Eventopedia is designed to make the corporate meeting and event industry more efficient. We want to become the world’s leading event supplier sourcing and information platform. Eventopedia has been described by Conference News as “the Tripadvisor for events community”.

Eventopedia was launched in January 2015 and already has 24 leading hotel and venues as paying subscribers.

To support our existing website, we intend to build a native mobile application of the Eventopedia platform with best in breed functionality and user-centred design. This will be useful for event planners on the move and we believe it will enable us to dominate the new markets of Africa and Asia where wireless device usage is far more prevalent than laptop use. We have a joint venture in process to launch Eventopedia in sub-saharan Africa.

Intended impact

Our technology aims to simplify the events planning process and allow people to plan their events with ease. By streamlining the process of searching and finding quality, peer-reviewed venues, we want to save the event planner time and the venue owner receives qualified, validated business leads increasing conversion.

We launched in New York in September 2015 at a joint event with the International Special Events Society and we have a volunteer community manager based in NY permanently.

We have a partnership with DoubleDutch Event App Provider which has enabled us to kickstart our mobile app strategy.

We are currently 3rd best ranked globally compared to our competitor set on Alexa.

Substantial accomplishments to date

Our background and well established network in the events industry has already enabled us to onboard over 20 premium subscribers in London, Monaco and New York including JW Marriot, Mandarin Oriental, SBM Monte Carlo, Sanderson Hotel, Cliveden and more. We have gained traction with individual hotels but the major upside is gaining approval on an international scale which has been achieved with market leader Marriott in London and Paris. We feel this is a stepping stone to a global roll out.

Eventopedia was launched in January 2015. We have had fantastic press coverage: http://eventopedia.com/press-coverage/. We have already been shortlisted for 9 events industry awards including the Independent Publishers Awards, Meetings Industry Marketing Awards (MIMA), Event Technology Award for Favourite Technology Supplier. Highly Commended at The Event Awards.

We have been selected for the Alpha Scheme at the global tech event Dublin Web Summit. This means we are amongst some of the leading tech companies exhibiting to approximately 10,000 investor and tech delegates.

Use of proceeds

The capital raised will be used to build the platform community, data collection for the global expansion, create a sales and account admin team, host events and marketing.

Funds will be spent on:

App development and site Improvements
Digital marketing
Live Events
UK Salaries
Account Managers UK and US
Data collection team
Working Capital
Interest payments

Source: ICNW